Knowing Your Worth and Charging For It

If you happen to be a super talented boss babe who struggles when it comes to charging for your services or expertise, then this blog is 100% for you! Don’t worry, you’re definitely not alone. I struggled with that too. Maybe you don’t really know your value, or perhaps you’re too shy, or it’s possible you’re just not able to get your clients to understand the value of what you provide. I’m sure you’ve heard the phrase, “what’s the value of what your providing, versus the price?” If you are only focusing on the price, then that’s an issue. There will always be someone providing something cheaper out there, but are they really giving the same level of value?

Is getting a haircut at Supercuts for nine dollars really the same value as getting a more expensive trim from a nice salon where they give you a free coffee and you can relax? Is getting coaching from someone who hasn’t been where you want to go worth the cost? Is buying a $150 candle of higher value than a $12 one? For some, yes. There’s a reason Michael Kors is MK and Gucci is Gucci, okay?

Here are some things you have to think about when you’re looking at value over price and want to up the ante and start charging exactly what you are WORTH.

• Don’t be the person doing it cheaper than everyone else, and don’t give discounts.
If people cannot afford your services, then they aren’t your ideal customer. It’s really that simple! Make the decision now and don’t deviate from that plan.

• Understand your value.
This is a big one! I actually struggled with this until I took time to realize who I am and what only I can do by asking myself these simple questions. Take the time while reading this blog to write down your responses to these questions and really reflect on the true value that you provide. Throw on a face mask, turn on some music, and get to work to increase those profits. Remember you have training, expertise, and ideas that only you as YOU can provide to your clients. You aren’t charging for the time it took. I love that quote, “If I can do something in an hour, you’re not just paying me for the hour, you’re paying me for the time it took me to learn to do it in an hour.”

Understanding Your Value Activity:
-How long did it take you to become proficient at what you do?
-What did it cost you?
-What problems can you solve for your clients?
-What did you have to give up while training/learning/studying?
-How long have you been doing what you do?
-If you were to rate yourself in terms of how good you were when you first trained on a scale of 1-10, what figure would you put on it?
-If you were to rate yourself in terms of how good you are now on a scale of 1-10, what figure would you put on it?
-What new information have you learned and applied in your business in the last 12 months?
-How has this added value to your proposition?
-Are you investing in mentors and continued education that will benefit your clients?

I think after you go through these questions you’ll be able to better see your value and charge appropriately for it!

Listen, there are so many people in the same businesses, but you are uniquely YOU. Everyone else in all those similar businesses haven’t had the same training, expertise, or connections as you do. You are Gucci baby not MK. Time to get after it.

XOXO,
Heather Marianna