Current Skincare Trends to Watch




Skincare trends… Should we buy into them? In reality, a skincare trend is either a passing fad or a lasting shift in the industry, influenced or brought on by things like consumer demand, scientific evidence, and sustained effectiveness. No matter the fad, it’s super important to approach skincare trends with discernment, considering their alignment with your individual skin concerns, values, and long-term goals. Consulting with skincare professionals and staying well-informed about the actual skin science behind them can help you make informed decisions regarding skincare trends.

Like other industries, skincare trends can follow cyclic patterns. What was once popular in the past may resurface as a new trend with updated formulations or marketing strategies. BUT, no trend should overshadow the importance of personalized skincare routines and addressing individual needs. While trends may provide general guidelines or inspiration, it’s crucial to understand that everyone’s skin is unique. Tailoring skincare practices to individual needs and preferences is key to achieving optimal results.

There are actually a lot of trends that I’m loving at the moment. As some of you probably know, I’m a beauty brand coach, so I make sure to be in the know about all the current trends, both for my own beauty brands and my clients’ brands as well! While not all of them are worth incorporating, the overall increase in awareness within some of these trends is great!


Clean Beauty
The clean beauty movement continues to gain momentum, with consumers seeking skincare products formulated with non-toxic and environmentally friendly ingredients. This includes avoiding ingredients like sulfates, parabens, and synthetic fragrances.

Waterless Skincare
Waterless or “dry” skincare products are becoming increasingly popular due to their sustainability and portability. These products are formulated without water, which reduces the need for preservatives and packaging, making them more eco-friendly.

Blue Light Protection
With the increased use of digital devices, there is growing concern about the potential harmful effects of blue light on the skin. Skincare products with blue light protection ingredients, such as antioxidants and mineral sunscreens, are gaining attention.

Adaptogens in Skincare
Adaptogens are herbs or plant extracts that help the body adapt to stress. They are now being incorporated into skincare products to address skin concerns related to stress, inflammation, and sensitivity.

Skin Microbiome Focus
There is a growing awareness of the skin’s microbiome, the collection of beneficial bacteria that reside on the skin’s surface. Skincare products that aim to maintain a healthy skin microbiome balance are gaining popularity, including probiotic-infused products.

Multi-masking involves applying different types of masks to different areas of the face simultaneously to target specific skin concerns. This trend allows for customized skincare routines that address various skin needs in one session.

This is a minimalist approach to skincare, focusing on simplified routines and minimal product usage. This trend promotes a “less-is-more” philosophy, emphasizing the use of fewer products with effective and multi-functional ingredients.

CBD Skincare
Cannabidiol (CBD) is gaining popularity in skincare products due to its potential anti-inflammatory and soothing properties. CBD-infused creams, serums, and masks are being marketed for various skin concerns, including inflammation, acne, and dryness.

Sustainable Packaging
The emphasis on sustainability extends to skincare packaging, with a focus on eco-friendly and recyclable materials. Brands are opting for minimalist packaging, refillable containers, and biodegradable materials to reduce environmental impact.

Personalized Skincare
Customization and personalized skincare experiences are on the rise. Brands are offering personalized skincare routines and formulations tailored to an individual’s specific skin concerns, goals, and preferences.

Skin Tech
Technology is merging with skincare, with the rise of devices such as facial massagers, LED light therapy devices, and smart skincare tools. These tools offer innovative ways to enhance skincare routines and address specific skin concerns.

So which trends make your list? Any faves or least favorites? I mean, I think the sink water filter is a little much, and I’m not personally into waterless products, however I understand why they exist…we need to save water bad. I also LOVE using skin tech in my routine and am a big advocator for home tools like they use at spas. Check out our skincare fridge and microdermabrasion wand over under tools if you haven’t yet!

Remember, while these trends are currently popular, it’s important to choose skincare products and practices that align with your skin type, concerns, and personal preferences. If you’re ever in doubt, consider consulting with a dermatologist or skincare professional for personalized recommendations and advice. Thanks for reading this week. Head over to my IG, @AskHeatherMariannaBlog to share some of your thoughts on skincare trends.

XOXO, Heather